NGLMITU | BRAND IDENTITY, DESIGN, STRATEGY

Following the merger of NGL Collective and mitú, the two companies united to form the largest digital-first Latinx media and entertainment powerhouse in the U.S. I led the re-design and brand integration, ensuring a seamless visual identity that combined the strengths of both brands. This included aligning brand aesthetics across digital platforms, marketing materials, and social media to create a cohesive and modern look that authentically reflected the newly formed company’s mission. The project centered on designing a new logo for NGLmitú and establishing comprehensive visual brand guidelines, including color usage and typography. I also developed easy-to-use templates for go-to-market materials, streamlining the brand’s rollout and ensuring consistency across all touchpoints. Additionally, I produced and directed a photoshoot for new team headshots, visually capturing the spirit of collaboration and unity between the two teams as they came together under the newly merged brand.

Core Team & Project Roles 

Art Direction, design, strategy: Karina Limon

Chief Brand Officer: Vanessa Vigil