About

I'm Karina, a brand designer and creative strategist working at the intersection of design, marketing, and communications. With a foundation in illustration and an enduring love of storytelling, I help organizations sharpen their voice and translate complex ideas into clear, resonant narratives across brand systems, campaigns, and digital experiences. My career began in retail, creating marketing materials for consumer brands, and has since grown into leading multidisciplinary teams that shape brand identities and original content for lifestyle, publishing, and technology companies. Above all, I value work that is inclusive and human — approaching every challenge with empathy and an ongoing commitment to championing cultural diversity in the stories we tell. Lately, that's also meant embracing AI as a creative partner — one that helps me move faster and explore further, while keeping craft and human insight at the core. Off the clock, you'll find me working out, walking my pup Squid, or exploring a new beach town.

I am currently available for full-time and freelance opportunities.

Info

Los Angeles, CA

info@karinalimon.com

freelance CLIENTs:

Blue Revolver Inc.

Black & Decker

Clé de Peau Beauté

Estée Lauder

Industrial Color

Kiehl’s

NYX Professional Makeup

SUMA Wealth

Urban Decay

Youth to the People

WSS