mitú | CTV SHOW PACKAGING

mitú is a digital media company focused on serving the U.S. Latinx audience through it's various platforms including, but not limited to video, editorial, social and events. In 2023, mitú produced two shows, 3G’S and Girl, Let Me Tell You, for the launch of their newest platform, mitúTV.

Core Team & Project Roles 

Art Direction, Design, Strategy: Karina Limon

Chief Brand Officer: Vanessa Vigil

Show Producers: Alicia Agramonte, Liam Santa Cruz

Animator: Geoff Kim

Illustrator: Albert Verdugo

Photographer: Rob Kerian

Talent: Erik Rivera, Glorelys Mora, Ivanna Rojas, Jessica Flores, Jesus Sepulveda, Sasha Merci

THE PROBLEM:
The two shows launched Season 1 with placeholder logos, title sequences, visual video identities, and zero marketing collateral.

THE INSIGHT:
In July 2023, the two original shows were renewed for Season 2, accompanied by a significant milestone as mitú inked a deal with Comcast to distribute the mitúTV streaming app across Xfinity X1, Xfinity Flex, and Xumo TV. Alongside the new season came a fresh studio set, press releases, and sponsored episodes. Crafting a robust brand identity for each show was imperative, not only to highlight the talent within mitúTV but also to ensure readiness for press releases, branded sales pitches, and the diverse streaming platforms hosting 3G’S and Girl, Let Me Tell You.

THE SOLUTION:
Design and implement comprehensive CTV show packaging for both 3G’S and Girl, Let Me Tell You. This encompassed a range of tasks, such as character analysis, organizing marketing photoshoots and videoshoots, crafting captivating title sequences, producing post-production video graphics, and creating assets tailored for various platforms.

3G’S

Girl, Let Me Tell You

For a comprehensive look at the complete show packaging materials for Girl, Let Me Tell You, kindly contact us directly via email.