mitú | Brand Identity, Design & strategy
mitú is a digital media company focused on serving the U.S. Latinx audience through it's various platforms including, but not limited to video, editorial, social and events. I joined the mitú team to re-brand the 8 year old publisher and teach the team design principles that will allow them to present themselves professionally to clients as well as consumers. This project mainly focused on Brand Guidelines such as establishing a Mission Statement, Personality & Tone, Logo Usage, Color Theory, and Typography.
Core Team & Project Roles
Art Direction, design, strategy: Karina Limon
Executive Director, Marketing: Cynthia Zavala
Following the re-brand of the leading Latinx digital publisher, was a full suite of creative assets. A Best Practices Book, social media templates, B2B sales and marketing decks, creative & strategy direction for sponsored B2C campaigns, and photo direction are some of the materials that I have led on the mitú team. In addition, visual identity for new mitú verticals – crema and FIERCE, are some of the additional branding projects that I have launched.