hONDA STAGE | BRAND IDENTITY & CONTENT STRATEGY

Honda Stage is Honda’s multi-platform music program that celebrates artists on-the-rise, featuring their stories of determination as they pursue successful careers in the music industry. Orci, a multi-segment marketing agency was tasked to create a new Brand Identity and Content Strategy with the ultimate goal to speak to young, digital native, culture savvy music fans and foster a meaningful connection with the fun and relevant side of Honda by creating content and experiences that become core music discovery memories.

Core Team & Project Roles 

Client: Orci, Honda

Art Direction, Design: Karina Limon

Content Strategy: Diego Andrade & Karina Limon

THE PROBLEM:
Honda Stage launched without an established visual identity nor content strategy. The brand reached out to Orci to provide a full Brand Identity and Content Strategy in order to rebrand the already existing platform and relaunch the The Honda Civic Tour after the COVID-19 pandemic.

THE INSIGHT:
The Honda Civic Tour, an annual concert series sponsored by American Honda Motor Company, has been a staple in the music scene since 2001. Although paused in 2019 and canceled in 2020 due to the COVID-19 pandemic, the tour made a return in 2022. In 2021, Honda celebrated the tour's 20th anniversary with a virtual concert headlined by H.E.R., streamed live on Live Nation's Twitch channel.

THE SOLUTION:
In collaboration with Orci’s Executive Creative Director, we developed a comprehensive brand identity for Honda Stage. This encompassed a new logo, tagline, visual brand guidelines, and video content standards. We delivered a complete brand identity book, featuring a cohesive color palette, logo and typography suite, custom illustrations, title sequences, lower thirds, and transition titles. Additionally, we established content, talent, and vehicle integration guidelines to ensure a consistent brand experience across all platforms.