Branded campaigns | art direction & Design

Core Team & Project Roles 

Art Direction, Design, Identity: Karina Limon

In my work on branded campaigns, I have been responsible for upholding brand integrity while collaborating with partner brands to develop visually compelling and strategically aligned content. I ensure that each campaign authentically reflects the brand’s voice and message while also meeting client objectives. My contributions span both digital and physical platforms, bringing brands to life in a cohesive and impactful way.

SUma dinero fest | suma wealth x chase bank

Art Direction & Design: Karina Limon

SUMA is a digital platform dedicated to empowering the Latinx community with financial education and wealth-building tools. When they approached me to concept and design merchandise for SUMA Dinero Fest: A Wealth-Building Fiesta, I saw an opportunity to create impactful, branded items that would resonate with our audience while seamlessly integrating our partner, CHASE Bank. I led the concept and design of two key merch pieces—coffee sleeves and reusable water bottles—ensuring they effectively communicated SUMA’s mission and strengthened brand visibility.

JEFAS ON THE RISE | FIERCE X makers mark

Art Direction, Design, Identity: Karina Limon

FIERCE was originally established to super-serve the first-gen Latinx female audience. FIERCE is a community that amplifies the voices, stories, and experiences of Latinas and women of color to remind us of the fierce power and potential within them all. "Jefas on the Rise" was an editorial series dedicated to highlighting Latinx entrepreneurs in the early stages of their careers. I led the art direction and design for the series, including the editorial content, social media assets, event creative, merchandise, and the website design for the editorial landing page.

After numerous features, FIERCE partnered with Maker's Mark to present candidates for the inaugural Jefas on the Rise Awards. The candidates spanned five categories: Business, Entertainment, Health & Wellness, Lifestyle, and STEM. The FIERCE audience voted online for the Jefa they connected with the most, and the winners and candidates were honored with a five-course dinner, each course paired with a Maker’s Mark cocktail, at Damian in Los Angeles, CA.

GRILL & CHILL | HISPANIC KITCHEN X STELLA ROSA

Art Direction, Design, Identity: Karina Limon

Hispanic Kitchen, mitú’s food-focused vertical, celebrates the rich history, nostalgia, and traditions that food can evoke. In partnership with Stella Rosa, we launched the "Grill & Chill Pairings" Summer/Fall campaign—two dynamic carousels that highlighted Latinx food culture while showcasing how Stella Rosa wines elevate the experience. The visuals featured original still photography and engaging GIF animations, all produced in-house at mitú Studios. Together, these carousels seamlessly blended culinary creativity with brand storytelling, offering fresh and culturally resonant ways to enjoy Stella Rosa wines.

FILMMAKER MENTORSHIP PROGRAM | mitu X walmart

Art Direction & Design Karina Limon

Creative Director: Mike Tenango

The mitú x Walmart Filmmaker Mentorship Program brought in Latino actor, writer and producer, John Leguizamo, to teach 8 mentees the ropes of the filmmaking industry. mitú partnered with Walmart to cast 8 filmmakers in the early stages of their creative career to help them write, direct, and produce their very own short film. The campaign consisted of multiple channels and touchpoints, both online and offline. The goal was to create a cohesive brand experience across all platforms, ensuring that the messaging remained consistent and engaging. It included editorial articles about the filmmakers, social media carousels, video graphics, and an in-person screening event of the final short films.